SAN ANTONIO, TX, UNITED STATES, Feb 19, 2025 -- A recent analysis conducted by Verify Markets shows the Global Aromatherapy and Essential Oils Market is set for consistent growth, with a projected CAGR exceeding 6.0 percent over the forecast period. This expansion is driven by a growing emphasis on well-being, the rise of the she economy, the influence of social media, direct selling model and the increasing adoption of complementary and alternative medicine. The global market was valued over $8.0 billion in 2024.
North America made up the largest portion of the global market with over 45.0 percent in revenues in 2024, followed by Asia Pacific with over 40.0 percent of revenues. The North American market is being driven by growing consumer interest in holistic wellness and natural remedies. As people become more focused on mental and emotional health, essential oils are being used for anxiety relief, stress management, and mindfulness. The rising awareness of sleep hygiene has also fueled demand for essential oil blends that promote relaxation and better sleep. Wellness brands are responding by offering more specialized products.
The Asia Pacific region is witnessing significant demographic and lifestyle shifts that are reshaping the wellness industry. Two primary factors driving this transformation are the aging population and the growing health-consciousness of younger generations like Gen Z. These changes are boosting the demand for products and services focusing on overall well-being.
As European consumers continue to prioritize personalized and natural wellness solutions, the aromatherapy and essential oils market is poised for sustained growth. Companies that align their product lines with specific consumer needs, while emphasizing safety, sustainability, and quality, will remain competitive in this evolving landscape.
"Aromatherapy is more than just a trend—it’s a movement toward personalized wellness. Consumers are drawn to essential oils for their versatility, whether for relaxation, boosting energy, or enhancing their home environment with natural, therapeutic scents,” notes Shilpa Tiku, Chief Research Officer at Verify Markets.
Key competitive factors in this market include product purity and transparency, emphasis on core offerings, and strategic product diversification and positioning. The market is highly competitive and fragmented. The key companies in the market include dōTERRA International, LLC, Saje Natural Business Inc., Young Living Essential Oils, Frontier Co-op (Aura Cacia), Rocky Mountain Oils, Eden Botanicals, Melaleuca, Plant Therapy, rareEssence, Eden Gardens Essential oils, Jurlique, Nature Packaged, Swiss Just America, Neal's Yard Remedies Ltd., Primavera Life GmbH, First Natural Brands (Tisserand), Exotic Aroma, Perfect Potion, Just, NOW, Kukka, Eco Modern Essentials, Quintis, and others.
This study provides a detailed analysis of the Global Aromatherapy and Essential Oils Market along with qualitative trends for the year 2024. The market numbers included in this report represent revenues generated by companies operating in the aromatherapy and essential oils market. The base year for the study is 2024 and the forecast period is from 2024 until 2031. It highlights the primary growth drivers and restraints influencing the market while providing detailed market data and trends by region. The study includes market share analysis and competitive factors, offering a clear understanding of the industry landscape. Additionally, it features quotes from key industry participants to provide firsthand perspectives on market dynamics. The market size estimates and forecasts are split by five regions – North America, Asia Pacific, Europe, Latin America, and Rest of the World.
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